Overview

We are looking for a trailblazing Director of Marketing and Communications to join our team. If you have a proven track record of launching and scaling a new marketing function at a startup and are passionate about using technology to advance social good, then please, keep reading!

About AidKit

AidKit is a social impact startup born from the pandemic that aims to 10x the leverage of organizations and governments helping people in need. Today, we run some of the largest direct cash programs in the country. Looking forward, we aim to be the platform for delivering assistance to anyone, anywhere, efficiently, at scale, and with dignity. We got our start as volunteers delivering relief to undocumented workers left behind amidst the early days of COVID and have since grown into a fully bootstrapped platform that has disbursed over $230 million directly into hard-to-reach communities. We are a team of about 35 and we’re profitable.

About the Role

AidKit is at a pivotal moment in our company's journey, and we are eager to find the right person to help drive our next phase of growth. As we explore new industry verticals and expand our product and professional services, we need a dynamic leader who can seamlessly integrate with our partnership team and leadership. This role demands someone who can quickly understand our current landscape and strategically guide us into the future. Flexibility is key, as we are a small team launching a new marketing function. You'll be pitching innovative marketing strategies to our CEO one moment, and rolling up your sleeves to implement them the next. Imagine a typical day where you're engaging with a national coalition on narrative change in the direct cash space, creating impactful collateral for a government human services conference, and simultaneously spearheading a co-marketing campaign with a platform partner. If you thrive in a fast-paced, mission-driven environment and are ready to make a tangible impact, we want to hear from you.

Your responsibilities will include:

• Driving our Overall Marketing Strategy 
• Conducting Market Research and Synthesizing into Actionable Insights 
• Leading Partner Co-Marketing Efforts (webinars, white papers, etc.)
• Managing and Growing our Social Media Presence
• Content Creation Including:
• Case Studies and Customer Testimonials
• Press Releases
• Blog Posts
• AidKit Newsletter
• Sales Collateral
• Thought Leadership Content
• Product Marketing Material
• Creating Visual Designs for Content and/or Managing Subcontractors to Execute 
• Maintaining and Updating the AidKit Website
• Conference and Awards Management

About You

We are looking for someone who is….

• A B2B and or B2G marketing professional
• Understand high-touch marketing with strategic accounts
• A skilled storyteller, who understands that building trust is integral to crafting compelling content.
• Experienced in brand and/or product marketing, with 7+ years of progressive functional leadership experience. 
• Tech-enabled, with a deep understanding of AI, ML and advanced analytics and reporting platforms as well as more traditional marketing and asset creation tools like HubSpot, Figma, InVision, Webflow, Adobe, etc.
• Self-motivated with a high level of personal accountability.
• Deeply caring about the mission of direct aid and supporting anyone who needs help, no matter where they come from.
• An excellent communicator, both in spoken and written form.
• Comfortable with design, a keen eye for aesthetic details who can manage limited graphic design tasks in house and oversee a third-party design contractor as needed.
• Data-driven - you will be asked to set clear KPIs and report regularly against them.

Application & Interview Process

Step 1: Application and Work Sample Submission 

Step 2: 30 Min Phone Screen w. Hiring Manager 

Step 3: Asynchronous Activity 

Step 4: 1 Hour Group Interview w/ time for Presentation of Activity 

Step 5 : Reference Check

As part of our hiring policies, we ask you to provide 3 references who we can contact who can speak towards your work. At least one of these should be a past manager who we can speak to understand how to best set you up for success at AidKit.

Compensation & Location

For this full-time position, you can work from anywhere in the United States. We currently have team members in places like Colorado, Connecticut, California, Oregon, Philadelphia, Washington State, Washington DC, and New York. The salary for this role ranges from $130,000 to $150,000, complemented by a performance-based bonus structure. We also provide equity which varies by position and experience and a comprehensive benefits package including 401K matching, health benefits, a flexible schedule, and unlimited paid time off.

How to Apply

Please submit a PDF of your resume and cover letter as well as a professional portfolio or sample of your previous work. Examples of your work that we would be excited to review include: a published article or press release, a personal website or blog, an overview of a marketing campaign you ran, etc. 

A note on AI: AidKit has real people review your application. We appreciate AI tools as much as the next person but cover letters that are obviously AI generated without significant personalization and edits will be discarded. We care more about who you are than how many keywords from the job description a robot incorporates.